Sharkaoui Agency https://sharkaoui.com/ Wed, 14 Feb 2024 13:34:05 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.4 https://sharkaoui.com/assets/uploads/2021/01/cropped-rcd-digital-marketing-icon-32x32.png Sharkaoui Agency https://sharkaoui.com/ 32 32 How Brand Can Boost Your Digital Marketing https://sharkaoui.com/blog/brand-power-digital-marketing/ https://sharkaoui.com/blog/brand-power-digital-marketing/#view_comments Fri, 13 Jan 2023 12:09:31 +0000 https://ploi.sharkaoui.com/?p=1715 Most startup businesses go through the same order of marketing – from owned media (i.e. blogging on your own website, creating content for your own social media channels, or running email campaigns to subscribers) to paid media (i.e. social ads, pay-per-click, display, retargeting…). This makes perfect sense from a practical and financial perspective. (When you’re…

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]]> https://sharkaoui.com/blog/brand-power-digital-marketing/feed/ 0 Why SEO & PPC Are Still The Best Marketing Tactics For Small Businesses https://sharkaoui.com/blog/seo-ppc-small-business-marketing/ https://sharkaoui.com/blog/seo-ppc-small-business-marketing/#view_comments Mon, 16 Aug 2021 13:49:07 +0000 https://ploi.sharkaoui.com/?p=1481 While Search Engine Optimisation (SEO) and Pay Per Click advertising (PPC) might seem like old-hat Millennial tactics compared to a Gen-Z cat-filtered 4-second viral social media video, pound-for-pound SEO & PPC can still produce the best results for small businesses. As someone with over 10 years experience working across all the main channels of digital…

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]]> https://sharkaoui.com/blog/seo-ppc-small-business-marketing/feed/ 0 How To Create A Winning LinkedIn Company Page for Small Businesses https://sharkaoui.com/blog/linkedin-company-page-small-businesses/ https://sharkaoui.com/blog/linkedin-company-page-small-businesses/#view_comments Fri, 16 Jul 2021 10:48:16 +0000 https://ploi.sharkaoui.com/?p=1597 Since launching in 2003, LinkedIn is now the world’s largest professional network, with 756 million users in over 200 territories worldwide. As the UK’s 4th most popular social network, ranking behind Facebook, Instagram and Twitter, you may not have thought to include LinkedIn in your social media strategy before now. But as a more professional…

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]]> https://sharkaoui.com/blog/linkedin-company-page-small-businesses/feed/ 0 19 Instagram Tips For UK Startups https://sharkaoui.com/blog/instagram-tips-startups/ https://sharkaoui.com/blog/instagram-tips-startups/#view_comments Wed, 02 Jun 2021 15:55:01 +0000 https://ploi.sharkaoui.com/?p=1414 As a visual-first social media app, Instagram offers a unique opportunity for small businesses to connect with a wider customer base. As new startups have sprung up in the UK as a result of the impact of Covid-19, here we run through some of the best tips and advice to grow your brand and followers…

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]]> https://sharkaoui.com/blog/instagram-tips-startups/feed/ 0 Google Analytics & Tag Manager Cheat Sheet: Adding GA, Form Tracking & Goals https://sharkaoui.com/blog/google-tag-manager-analytics-cheat-sheet/ https://sharkaoui.com/blog/google-tag-manager-analytics-cheat-sheet/#view_comments Thu, 22 Apr 2021 07:35:22 +0000 https://ploi.sharkaoui.com/?p=1394 This is a basic step-by-step guide that will show you the simple steps to implement Google Analytics (GA) through Google Tag Manager (GTM) as well as set up your basic tags in GTM and corresponding goals in GA (like form submissions and calls). I’ll cover the following: Setting up GTM in GA Tracking a successful…

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]]> https://sharkaoui.com/blog/google-tag-manager-analytics-cheat-sheet/feed/ 0 Google Site Kit & SEO – Should I install it on my WordPress website? https://sharkaoui.com/blog/google-site-kit/ https://sharkaoui.com/blog/google-site-kit/#view_comments Wed, 18 Mar 2020 06:44:38 +0000 https://ploi.sharkaoui.com/?p=891 Google Site Kit is Google’s new WordPress plugin and is essentially a handy dashboard app that gives you details about how your site is performing. It’s quick to set up and gives you some good top level information at a very quick glance but might want to be used with a little caution. Here’s a…

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]]> https://sharkaoui.com/blog/google-site-kit/feed/ 0 Ethical SEO: 5 Ideas for Responsible Link Building https://sharkaoui.com/blog/ethical-seo-link-building/ https://sharkaoui.com/blog/ethical-seo-link-building/#view_comments Thu, 09 Jan 2020 15:55:43 +0000 https://ploi.sharkaoui.com/?p=169 Link building is still the #1 method of improving your SEO and it probably still will be for at least the next few years, but is it ethical? 10 years ago link building was a bit of a dark art. Now, there is some light. In some ways, we’ve come full circle with our SEO…

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]]> https://sharkaoui.com/blog/ethical-seo-link-building/feed/ 0 What does Google’s new rel=sponsored and rel=ugc link attributes mean for SEO & websites? https://sharkaoui.com/blog/rel-sponsored-rel-ugc-seo/ https://sharkaoui.com/blog/rel-sponsored-rel-ugc-seo/#view_comments Wed, 11 Sep 2019 15:52:39 +0000 https://ploi.sharkaoui.com/?p=167 On 10th September 2019 Google announced two new link attributes alongside the already widely used (for 15 years now!) rel=”nofollow” in new ways to identify the nature of links. This is another way to tackle the SEO link spam and to help Google further understand the intention of different backlinks to improve their search results.…

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]]> https://sharkaoui.com/blog/rel-sponsored-rel-ugc-seo/feed/ 0 5 steps to giving a designer better constructive feedback https://sharkaoui.com/blog/designer-feedback/ https://sharkaoui.com/blog/designer-feedback/#view_comments Tue, 21 May 2019 15:49:38 +0000 https://ploi.sharkaoui.com/?p=165 Giving your designer feedback is one of the trickier aspects of a marketing project. You’ve been given a new logo design or a new set of brand guidelines or a new website and maybe it’s not quite what you had envisaged or it’s just missed the mark. And now you need to give feedback that…

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]]> https://sharkaoui.com/blog/designer-feedback/feed/ 0 7 things you shouldn’t forget when building a corporate website https://sharkaoui.com/blog/forgotten-things-building-website/ https://sharkaoui.com/blog/forgotten-things-building-website/#view_comments Fri, 26 Apr 2019 15:39:32 +0000 https://ploi.sharkaoui.com/?p=163 When building or migrating to a new website there are so many considerations to bear in mind that it’s easy to forget some things. While you’re busy gathering photography or organising copy there can be some less immediate concerns that get overlooked. It’s not just about building a website for launch, it’s about creating something…

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