SEO Archives - Sharkaoui Agency https://sharkaoui.com/blog/category/seo/ Wed, 14 Feb 2024 13:34:05 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.4 https://sharkaoui.com/assets/uploads/2021/01/cropped-rcd-digital-marketing-icon-32x32.png SEO Archives - Sharkaoui Agency https://sharkaoui.com/blog/category/seo/ 32 32 Why SEO & PPC Are Still The Best Marketing Tactics For Small Businesses https://sharkaoui.com/blog/seo-ppc-small-business-marketing/ https://sharkaoui.com/blog/seo-ppc-small-business-marketing/#view_comments Mon, 16 Aug 2021 13:49:07 +0000 https://ploi.sharkaoui.com/?p=1481 While Search Engine Optimisation (SEO) and Pay Per Click advertising (PPC) might seem like old-hat Millennial tactics compared to a Gen-Z cat-filtered 4-second viral social media video, pound-for-pound SEO & PPC can still produce the best results for small businesses. As someone with over 10 years experience working across all the main channels of digital…

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]]> https://sharkaoui.com/blog/seo-ppc-small-business-marketing/feed/ 0 Google Analytics & Tag Manager Cheat Sheet: Adding GA, Form Tracking & Goals https://sharkaoui.com/blog/google-tag-manager-analytics-cheat-sheet/ https://sharkaoui.com/blog/google-tag-manager-analytics-cheat-sheet/#view_comments Thu, 22 Apr 2021 07:35:22 +0000 https://ploi.sharkaoui.com/?p=1394 This is a basic step-by-step guide that will show you the simple steps to implement Google Analytics (GA) through Google Tag Manager (GTM) as well as set up your basic tags in GTM and corresponding goals in GA (like form submissions and calls). I’ll cover the following: Setting up GTM in GA Tracking a successful…

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]]> https://sharkaoui.com/blog/google-tag-manager-analytics-cheat-sheet/feed/ 0 Google Site Kit & SEO – Should I install it on my WordPress website? https://sharkaoui.com/blog/google-site-kit/ https://sharkaoui.com/blog/google-site-kit/#view_comments Wed, 18 Mar 2020 06:44:38 +0000 https://ploi.sharkaoui.com/?p=891 Google Site Kit is Google’s new WordPress plugin and is essentially a handy dashboard app that gives you details about how your site is performing. It’s quick to set up and gives you some good top level information at a very quick glance but might want to be used with a little caution. Here’s a…

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]]> https://sharkaoui.com/blog/google-site-kit/feed/ 0 Ethical SEO: 5 Ideas for Responsible Link Building https://sharkaoui.com/blog/ethical-seo-link-building/ https://sharkaoui.com/blog/ethical-seo-link-building/#view_comments Thu, 09 Jan 2020 15:55:43 +0000 https://ploi.sharkaoui.com/?p=169 Link building is still the #1 method of improving your SEO and it probably still will be for at least the next few years, but is it ethical? 10 years ago link building was a bit of a dark art. Now, there is some light. In some ways, we’ve come full circle with our SEO…

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]]> https://sharkaoui.com/blog/ethical-seo-link-building/feed/ 0 What does Google’s new rel=sponsored and rel=ugc link attributes mean for SEO & websites? https://sharkaoui.com/blog/rel-sponsored-rel-ugc-seo/ https://sharkaoui.com/blog/rel-sponsored-rel-ugc-seo/#view_comments Wed, 11 Sep 2019 15:52:39 +0000 https://ploi.sharkaoui.com/?p=167 On 10th September 2019 Google announced two new link attributes alongside the already widely used (for 15 years now!) rel=”nofollow” in new ways to identify the nature of links. This is another way to tackle the SEO link spam and to help Google further understand the intention of different backlinks to improve their search results.…

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]]> https://sharkaoui.com/blog/rel-sponsored-rel-ugc-seo/feed/ 0 7 things you shouldn’t forget when building a corporate website https://sharkaoui.com/blog/forgotten-things-building-website/ https://sharkaoui.com/blog/forgotten-things-building-website/#view_comments Fri, 26 Apr 2019 15:39:32 +0000 https://ploi.sharkaoui.com/?p=163 When building or migrating to a new website there are so many considerations to bear in mind that it’s easy to forget some things. While you’re busy gathering photography or organising copy there can be some less immediate concerns that get overlooked. It’s not just about building a website for launch, it’s about creating something…

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]]> https://sharkaoui.com/blog/forgotten-things-building-website/feed/ 0 9 of the best SEO audit tools (free & paid) https://sharkaoui.com/blog/seo-audit-tools-free-paid/ https://sharkaoui.com/blog/seo-audit-tools-free-paid/#view_comments Tue, 12 Mar 2019 15:37:24 +0000 https://ploi.sharkaoui.com/?p=160 Before we get started, let’s recap what is a search engine optimisation audit tool and why you might need one (or several) for your website! Often the first step to building any SEO strategy is to analyse the technical on-page details of your website. These details might include some (and more!) of the following: Page…

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]]> https://sharkaoui.com/blog/seo-audit-tools-free-paid/feed/ 0 Top SEO hacks for accounting firms https://sharkaoui.com/blog/seo-hacks-accounting/ https://sharkaoui.com/blog/seo-hacks-accounting/#view_comments Fri, 11 Jan 2019 15:30:49 +0000 https://ploi.sharkaoui.com/?p=155 Within the accounting industry there is fierce competition. There are lots of firms that at a glance seem to offer the same range of services. You could almost lift the copy from one website and place it onto another and not see any change. The usual USP’s such as price won’t be explicit. And, therefore…

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